tag:blogger.com,1999:blog-59823330727208449592009-09-26T03:03:25.773-07:00More clients. Better clients.Marketing tips and insights from Mary Turk Nielson, CEO The Turk Group, a leading Southern California marketing consulting firm that helps small businesses and professional firms attract more clients and better clients.Mary Turk Nielsonhttp://www.blogger.com/profile/00396240579801688902noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5982333072720844959.post-3148641142897312322007-06-05T10:24:00.000-07:002007-06-05T10:43:33.506-07:00Where are you stuck? Choosing where to focusMarketing and sales encompasses four basic steps, which take the prospect from suspect to sale. First, you'll need to fill the pipeline with leads - appropriate people to contact. This list is made up of people you know can use your service. When you don't have enough people to contact, you are stuck at the "fill the pipeline" stage. You need to find more people to talk to.The second step is Mary Turk Nielsonhttp://www.blogger.com/profile/00396240579801688902noreply@blogger.com0tag:blogger.com,1999:blog-5982333072720844959.post-22719990727322290492007-03-04T07:38:00.000-08:002007-03-04T07:57:15.785-08:00Find more clients who are like your best clientsWhat do you know about your customers? Do you know which ones are the most profitable? Have you developed a written profile of your best clients?Your profile should include where they live and work, what their families are like, where they shop, what publications they read, who their friends are, their hobbies and interests, and more.Talk to your best customers and get to know them. Because your Mary Turk Nielsonhttp://www.blogger.com/profile/00396240579801688902noreply@blogger.com0