What do you know about your customers? Do you know which ones are the most profitable? Have you developed a written profile of your best clients?
Your profile should include where they live and work, what their families are like, where they shop, what publications they read, who their friends are, their hobbies and interests, and more.
Talk to your best customers and get to know them. Because your marketing job is to keep them happy - and find more just like them.
March 4, 2007
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